Earlier this year, I began work on sitemap and wireframe templates for our team to use on client projects. Before this initiative, we used Illustrator and InDesign to design these on a project-by-project basis. This workflow was not as streamlined as it could’ve been for a number of reasons:
Our solution is a system of cloud documents in Adobe XD—a shared wireframe kit, a blank wireframe, and blank sitemap. Based on a wireframe kit my manager and I purchased, the shared wireframe kit includes common layouts and blocks for our websites, as well as base elements.
The idea is that since everything is linked to the master kit, we can adjust/add new components as needed. Each of the three files also includes an instructions layer with helpful tips for getting started:
I’m super excited to use these for real client projects so we can gain efficiency and improve our workflow. As a test, I also mocked up an example wireframe using our blank wireframe template. You can see a preview below!
Writing is such a valuable skill. In this article by Eugen Eşanu, he outlines several ways writing helps you think and learn, enhances your chances of success, contributes to your personal development, and strengthens your relationships with other people.
To write about something, you have to be inspired. To be inspired you have to read, listen, talk to others, or think first. Many creators and inventors consume inspiration from all sources before they create or write something. Whether it’s going to a museum, visiting a new city, meeting people, listening to a podcast or presentation, you have to consume first and then create.
So many great insights (and illustrated examples!) in this article about icon design. Bookmarking this for sure!
These past two weeks I’ve been exercising my visual/web design skills by redesigning a site for a dream client. I started out by brainstorming a list of industries I care about and would like to work with. Ultimately, I was drawn toward the music, tech, editorial/news, and design industries.
I landed on Princeton Architectural Press, a publishing company that is adjacent to the design world, as a client to practice with. Below are some snippets of information about the brand from my research:
I’m familiar with some of their books and authors from reading in college, and I really admire the quality of their products. Their current website, however, is not great. The site is visually underwhelming, missing functionality in places, and is cluttered with confusing pages.
For this mock project, I found it helpful to define an audience and goal:
The main audience for this website is people interested in design and visual culture—professionals, hobbyists, students, and educators. Visitors who land on this website will expect a highly functional, visually-appealing design that helps them achieve their particular goals. For example, a visitor may be looking to browse new releases, search for a particular book or author to find where to purchase it, or find the perfect book for a gift to a friend.
My goal with this redesign is to modernize the look & feel of the website to reflect the beauty and quality of their products, as well as align them to be competitive with other leading publishers. In addition, the site redesign should focus on usability, creating a simpler way for visitors to achieve their e-commerce goals.
I then spent a day or so researching inspiration and competing sites in the publishing, art, and retail spaces. This helped me gain a better sense of what other companies are doing, particularly in regards to e-commerce UX:
Next, I tried to make sense of their existing sitemap by listing out all of their pages and arranging them in new logical groupings. Reordering the pages was challenging since they include many categories and footer pages on their current site. Although my notes for this section are quite messy, I came up with a plan that promotes the main product categories themselves, with additional sub-pages for secondary categories. This way, it is clear up front what PAPress sells and what they’re about.
At this point, I also began sketching wires for the homepage and e-commerce detail page. I wanted to transform the product carousel that exists on their homepage currently into a much more visual slider in the header. In these rough sketches, I also experimented with new components for things like promo blocks:
Using these ideas and research, as well as looking at their catalogs, I developed a refreshed look for the homepage that adheres to their brand while becoming much more visual and engaging. See below for my current homepage design concept:
Overall, I’m content with the progress I’ve made so far and I’m looking forward to working on a couple detail pages and responsive layouts to really flesh out this project. This exercise has shown me so far that there’s a lot of knowledge and ability I’ve accumulated over time, but still some areas to improve when it comes to my design process.
Love this article by Brad Frost about the parallels between music and web design/development. Who knew there were so many?
I hope we in the web field will arrive at the same realization that I did as a musician: complexity is not synonymous with quality. Not everything needs to be At Scale. Not everything requires ultra-hydrated isomorphic architecture. We don’t have to shred like Yngwie Malmsteen on every project we work on. There’s a ton of power in simplicity, and I absolutely think there’s the web equivalent of a solid, grooving bassline.
Wonderful interactive article giving the lowdown on the CSS cascade:
We style our websites using CSS, which stands for Cascading Style Sheets, but what does Cascading really mean? To save ourselves from future angst, let’s take a step back and learn this thing for real.
2019—my first full year at Brokaw—was marked by tremendous professional growth. I learned a lot about teamwork and communication from being immersed in a collaborative agency environment. And by working hard on web projects big and small, I improved my skills in many areas, from design and coding chops to broader knowledge in advertising as a whole.
I’m excited about where I pushed myself beyond day-to-day expectations, too:
In 2020, I’ll be working toward a creative goal and a handful of technical objectives. My manager and I developed these goals to leverage my strengths in places where there are opportunities to grow. Goal-setting for professional development is new to me, but I’m looking forward to all the ways I’ll be helping our company while learning new things in the process. Check out the full goals/descriptions below:
My creative goal is to improve my abilities in web design by leveraging my existing branding skills. Applying a brand’s look & feel to a website and focusing solely on visual design (not code or interactivity) is a valuable skill. By understanding the clients we work with more deeply—their values, products, and goals—I can deliver more nuanced, effective designs.
Some actionable ideas I might use to make progress toward my goal this year are:
This first technical area includes many sub-goals that will directly improve the websites our team builds. SCSS/Sass is something I learned on the job, but it has proved to be an immensely useful and time-saving language for coding stylesheets. This year, I’ll be:
Notion was just the beginning of becoming more organized and efficient in our projects and workflows. This second technical area focuses on ways to streamline everyday tasks. I’ll be working on the following for our team:
In our team, there’s an abundance of information that gets passed around and learned in a given year. The idea behind this third technical area is to centralize and document what we know and where we’re going—our systems, processes, resources, and inspiration. For our knowledge base, I’ll be:
As I work on these goals, I’ll also be sharing my learnings and progress right here on this blog. So for more insights, follow my latest posts by bookmarking this page!
From the agency Shakuro, twenty design trends for everyone in the world of user interface and experience to watch (out) for in 2020.
A Heinz limited edition glass bottle with an updated label to guide you to the perfect pouring angle.
Two incredible new digital brand style guides I’ve discovered recently:
Starbucks uses unconventional navigation elements, sleek UX, and clean design in their creative expression site. The result is a beautiful and useful guide for their brand.
The Guardian has an awesome, comprehensive digital design system guide, bringing order and rules to a complex website that could quickly get messy.