Portfolio Blog Resume

RTA 2018 Digital Annual Report

Website Development

This year’s annual report is inspired by the voices of the community. At the start of 2019, we gathered perspectives from 300 riders and 300 non-riders via a survey conducted online and by phone through an independent research firm. The study was fielded to a demographic mix representative of Cuyahoga County, with a focus on those who reside within RTA’s immediate service area. We wanted to understand the impact of RTA’s 2018 initiatives, while also gleaning insight into how we can improve the RTA experience for our region moving forward.

From a design perspective, we evolved the standard annual report template to showcase the conversation between RTA & the community—highlighting stats, facts, awards, achievements, areas of improvement identified, and impact. The end result is an infographic-style report that draws the reader in and guides them through a plethora of rich information in an engaging, graphic style.


Take a look at the live site

Project Details

Created for Brokaw
March 2019

My Role

Web Design, Front-end Development, Motion Direction, Content Design, SVG Animation

Tools Used

Photoshop, XD, Dreamweaver, HTML/CSS, Sass, Foundation, SVGator

Team

Copywriter: Annie Ertle
Print Designer: John Naegele
Motion Designer: Sarah Wagner
Digital Director: Mike Krueger
Associate Brand Strategy Director: Jessica Thompson
Account Executive: Joe McLaughlin
Copy Editor/Proofreader: Holly Kirby