Cayman Jack. Boosting sales through a sophisticated Cinco de Mayo microsite.

Cayman Jack® is a premium margarita that’s already prepared. To help them in one of their upcoming peak sales cycles, Cinco de Mayo, we developed a microsite to make throwing a sophisticated Cinco party as easy as pouring a Cayman Jack. The site features curated Spotify® playlists, beyond-the-taco recipes, decor ideas linked to Amazon®, and product offers.

My role included web development and UI design for the microsite.

My Roles

  • Web development
  • UI/UX design

Team

  • Art Director: Allison Beer
  • Copywriter: Annie Ertle
  • Programmer/Designer: Ted Boyer
  • Digital Director: Mike Krueger
  • Creative Director: Steve McKeown
  • Associate Creative Director: Mark McKenzie
  • Account Director: Leah Dwyer
  • Senior Account Executive: Zorina Kennedy
  • Director of Strategic Planning: Tim Laubacher

Work completed in 2019–2020 for Brokaw

UX design for mobile