PISTn. Upgrading a digital marketing firm’s web presence.
PISTn is a boutique digital marketing company that provides website management, CRM, SEO, business listings, and other integrated solutions to a variety of small businesses. Along with my team, I helped implement a website redesign for their brand, using an eye-catching visual design that makes it easy for customers to understand PISTn’s product and personality.
I helped extend the initial concept to launch the site, by providing wireframes, page templates, front-end development for modules, content design, and illustrations.
The end result is a website that elevates the PISTn brand, showing their simple process, appreciation for building customer relationships, and services for various industries.
My Roles
- Front-end development
- UX design
- Content design
- Illustration
Team
- Copywriter: Aaron McBride
- Programmer/Designer: Ted Boyer
- Digital Director: Mike Krueger
- Senior Account Executive: Zorina Kennedy
Work completed in 2018–2019 for Brokaw
![Various pages from the finished site](/portfolio/pistn/O5gAa98JtX-2560.jpeg)
Eye-catching design. Various pages from the finished site.
![Annotated wireframes](/portfolio/pistn/dUdEtfsMlb-2560.jpeg)
![Annotated wireframes](/portfolio/pistn/0WlSReDzLU-2560.jpeg)
Annotated wireframes. To help everyone get on track, I created wireframes with notes to communicate design decisions and content needs. These annotated wireframes also helped our teams understand how the new site would align with their business objectives.
![Illustrations for marketing concepts and services](/portfolio/pistn/4CpLvx6FzY-2560.jpeg)
![Illustrations for marketing concepts and services](/portfolio/pistn/DRNpkdt42B-2560.jpeg)
![Illustrations for marketing concepts and services](/portfolio/pistn/VYgRGmR-im-2560.jpeg)
Clarity through illustration. To make the website intuitive for small business owners who may not be technically savvy, I designed illustrations that quickly and clearly convey marketing concepts and services.