NaviGate Prepared. Extending the brand’s role as a guide in the complex school safety space.

NaviGate Prepared is a virtual safety preparedness tool uniquely designed for K-12 schools. With a holistic suite of emergency preparedness solutions, NaviGate Prepared helps schools develop and execute effective safety programs that prepare staff and students.

Brokaw was tasked with optimizing the website, adjusting design and functionality to better align with its business objectives and how users engage with the site.

My Roles

  • Web design
  • Brand development
  • Art direction

Team

  • Copywriter: Annie Ertle
  • Programmer/Designer: Ted Boyer
  • Digital Director: Mike Krueger
  • Illustrator: Sarah Wagner
  • Account Director: Leah Dwyer
  • Associate Director of Brand Strategy: Jessica Thompson

Work completed in 2019 for Brokaw

Mockup of the Learn page

Creative development. I took the lead on template design, content migration, and art direction for this website redesign.

Sketches for website illustrationsHero and feature illustrations

Illustration-focused. Collaborating with my partner, we concepted and designed illustrations for the website to add visual appeal.

Masterbrand logo optionsMasterbrand logo options
Sub-brand logo optionsBrand hierarchy application
New product landing page infographicNew product content design

New product launch. I worked with our brand strategy team to develop a logo/brand hierarchy and design website content for their Threat Assessment product.