Two incredible new digital brand style guides I’ve discovered recently:
Starbucks uses unconventional navigation elements, sleek UX, and clean design in their creative expression site. The result is a beautiful and useful guide for their brand.
The Guardian has an awesome, comprehensive digital design system guide, bringing order and rules to a complex website that could quickly get messy.
Giorgia Lupi is an award-winning information designer and partner at Pentagram. She is an advocate for data humanism, an innovative approach to data visualization that goes beyond the trend of cool, surface-level infographics. I think this quote from a recent interview with her sums up the idea nicely:
I feel that data visualization shouldn’t be a simplification of reality; the visualization should make reality more accessible.
Giorgia Lupi’s work is fascinating and intimate in that it embraces the complexities of humanity. For a wonderful example, I recommend checking out her process on a recent project, Bruises.
I deeply believe in Giorgia Lupi’s goal to make data faithfully representative of human nature. In our increasingly complex and divided world, this kind of information design feels so necessary.
— UnderConsideration (@ucllc) August 7, 2019
Genius, unofficial logo redesign for Crocs by designer Stephen Kelleher:
This rebrand concept was inspired by the iconic Croc silhouette as a basis for their crocodile mascot. By streamlining and unifying both into one simple mark the new logo allows for more versatility at scale whilst continuing to embody the friendly spirit of the brand for a new generation.
View the full identity buildout here.
Love this visual identity for a lecture series at the Baltimore Museum of Art, done by Post Typography. The concept behind the campaign is that only by envisioning alternative futures can we create a better tomorrow. This concept is carried throughout the branding through the use of striking design elements and bold typography. My favorite parts of this branding are the series of ‘interrupted’ objects where hopeful expressions disrupt everyday advertising and signage, helping “carry the conversation’s themes beyond the walls of the lecture hall and into the city landscape.” See for yourself at the link above.
Lots of great tips in this article—including generous illustrations—on how to apply simplicity to product design.
Smart and timely deep dive on how to deal with cookie consent prompts from a privacy and UX perspective:
With the advent of the EU General Data Protection Regulation (GDPR) in May 2018, the web has turned into a vast exhibition of consent pop-ups, notifications, toolbars, and modals. While the intent of most cookie-related prompts is the same — to get a user’s consent to keep collecting and evaluating their behavior the same ol’ way they’ve been doing for years — implementations differ significantly, often making it ridiculously difficult or simply impossible for customers to opt out from tracking.
Great article outlining techniques to infuse soul and personality into your web design projects.
See also: Andy Clarke’s Art Direction for the Web, which was recently published by Smashing Magazine. Definitely adding this to my wish list!
A must-read interview on the AIGA Eye on Design blog covering inclusive ways to approach teaching design, taking away the hierarchy in the classroom, and fostering community.
I love this quote by Nicole Killian: “We need to remove that power and figure out how we can create a space where people actually feel comfortable and excited to be a designer, rather than being siloed at their laptops and trying to “win” against their peers. So many designers work by themselves, but it’s an important time, especially socially and politically, to talk about why it’s important to be in a space together. How can we consider community, and not just audience, in our work?”
A well-crafted sequence visualizing German designer Dieter Rams’ guiding principles for good product design. This clip, produced by Trollback & Co., is from the documentary Rams by Gary Hustwit. Although I’m not a fan of idolizing designers (the idea of “legendary” designers often leaves out minority groups), I thought this documentary was interesting from a non-product designer’s perspective.
From BP&O: “Heyday is a range of 150 moderately-priced high-quality own-brand consumer tech products from American retailer Target and their first foray into the electronics and tech accessories sector. The range includes battery packs and chargers, cables, covers and wireless speakers amongst many other products. These share a form language that balances an everyday simplicity, robustness and utility with novelty and cheerfulness by way of shape, colour and materiality.”
I especially love the clever copy and system of iconography on this branding project. View more images here!