Better Cookie Consent Experiences
April 10, 2019
Smart and timely deep dive on how to deal with cookie consent prompts from a privacy and UX perspective:
With the advent of the EU General Data Protection Regulation (GDPR) in May 2018, the web has turned into a vast exhibition of consent pop-ups, notifications, toolbars, and modals. While the intent of most cookie-related prompts is the same — to get a user’s consent to keep collecting and evaluating their behavior the same ol’ way they’ve been doing for years — implementations differ significantly, often making it ridiculously difficult or simply impossible for customers to opt out from tracking.