Rebranding of Loop, a bi-level coffeehouse/record store in Cleveland’s Tremont neighborhood. The new mark promotes the music side of the business with record and coffee symbols in the logotype.
This piece is a 2018 Akron ADDY Gold and District 5 ADDY Silver winner.
Sound strategy. The Loop print ad campaign is for people who love listening to and collecting vinyl music. The magazine ads each feature a different genre from the store’s collection, along with a matching graphic element that evokes the flowing, irresistible feel of that style of music. The campaign sells the experience of the coffeehouse/record store by appealing to coffee and music lovers.
Corporate Identity, Myers School of Art