Loop

Brand Identity

Rebranding of Loop, a bi-level coffeehouse/record store in Cleveland’s Tremont neighborhood. The new mark promotes the music side of the business with record and coffee symbols in the logotype.

This piece is a 2018 Akron ADDY Gold and District 5 ADDY Silver winner.


Project Details

Corporate Identity, Myers School of Art
2017

My Role

Concept, Design, Branding

Tools Used

Illustrator, Photoshop, InDesign
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    The Loop print ad campaign is for people who love listening to and collecting vinyl music. The magazine ads each feature a different genre from the store’s collection, along with a matching graphic element that evokes the flowing, irresistible feel of that style of music. The campaign sells the experience of the coffeehouse/record store by appealing to coffee and music lovers.

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