Loop

Rebranding of Loop, a bi-level coffeehouse/record store in Cleveland’s Tremont neighborhood. The new mark promotes the music side of the business with record and coffee symbols in the logotype.

This piece is a 2018 Akron ADDY Gold and District 5 ADDY Silver winner.

Concept
Logo design
Brand identity

Sound strategy. The Loop print ad campaign is for people who love listening to and collecting vinyl music. The magazine ads each feature a different genre from the store’s collection, along with a matching graphic element that evokes the flowing, irresistible feel of that style of music. The campaign sells the experience of the coffeehouse/record store by appealing to coffee and music lovers.

Class

Corporate Identity, Myers School of Art