Loop. Promoting the music side of a local coffeehouse/record shop.
Rebranding of Loop, a bi-level coffeehouse/record store in Cleveland’s Tremont neighborhood. The new mark promotes the music side of the business with record and coffee symbols in the logotype.
This piece is a 2018 Akron ADDY Gold and District 5 ADDY Silver winner.
My Roles
- Logo design
- Brand identity
- Concept development
Work completed in 2018 for Corporate Identity, Myers School of Art
![Logo design](/portfolio/loop/VJQ8IJqFXb-2560.jpeg)
![Stationery design](/portfolio/loop/U-r1XXurZv-2560.jpeg)
![Responsive web design](/portfolio/loop/BB5ktXQf0O-2560.jpeg)
![Magazine ads](/portfolio/loop/NRNV-j5P7m-2560.jpeg)
![Magazine ad concept](/portfolio/loop/WYNqbxu_lX-2000.jpeg)
Sound strategy. The Loop print ad campaign is for people who love listening to and collecting vinyl music. The magazine ads each feature a different genre from the store’s collection, along with a matching graphic element that evokes the flowing, irresistible feel of that style of music. The campaign sells the experience of the coffeehouse/record store by appealing to coffee and music lovers.
![Social media strategy](/portfolio/loop/lz6raJLQVl-2560.jpeg)
![Email promotion](/portfolio/loop/DPKmdD3CJl-2560.jpeg)
![Café menu](/portfolio/loop/wsAdumYo77-2330.jpeg)
![Pastry bags](/portfolio/loop/EGZad8dH0t-2560.jpeg)
![Stamp](/portfolio/loop/MGtFxueESY-2560.jpeg)
![Loyalty cards](/portfolio/loop/fdJ2fi7TDk-2560.jpeg)
![Tote bags](/portfolio/loop/8dL5XGNTXM-2560.jpeg)
![Updated storefront](/portfolio/loop/tl4oU6fohg-2560.jpeg)