The Necessity of Tomorrow(s)

Love this visual identity for a lecture series at the Baltimore Museum of Art, done by Post Typography.

The concept behind the campaign is that only by envisioning alternative futures can we create a better tomorrow. This concept is carried throughout the branding through the use of striking design elements and bold typography.

My favorite parts of this branding are the series of ‘interrupted’ objects where hopeful expressions disrupt everyday advertising and signage, helping “carry the conversation’s themes beyond the walls of the lecture hall and into the city landscape.”

See for yourself at the link above.

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