Four Rules for Good Web Design PDF – http://markusvogl.com/web1/web_4rules.pdf

Rule #1 Symmetrical – bad

Spotify Taste Rewind – https://spotify-tasterewind.com/

Asymmetry of layout is used in this site to give a more interesting feel.

Rule #2 White Space – good

Made – http://www.made.com/

Negative space and padding is used in this e-commerce site to help the viewer focus on the products being sold.

Rule #3 Less is more

Truth Labs – http://truthlabs.com/

This design agency puts their purpose as the focal point of the homepage, while making secondary information available when you click through.

Rule #4 Contrast is key

Lowdi – http://lowdi.com/

Contrast of color (warm yellow vs. cool blue and black)

Bloomberg Business – http://www.bloomberg.com/

Contrast of direction/position (center & horizontal element vs. off-center & vertical element)

The UK Energy Consumption Guide – http://www.evoenergy.co.uk/uk-energy-guide/

Contrast of size (large vs. small data)

Van Gogh Museum – http://www.vangoghmuseum.nl/en

Contrast of texture (rounded sans-serif type vs. textured background)