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    Four Rules for Good Web Design

    September 18, 2015

    Four Rules for Good Web Design PDF – http://markusvogl.com/web1/web_4rules.pdf

    Rule #1 Symmetrical – bad

    Screen Shot 2015-09-17 at 8.38.13 PM

    Spotify Taste Rewind – https://spotify-tasterewind.com/

    Asymmetry of layout is used in this site to give a more interesting feel.

    Rule #2 White Space – good

    Screen Shot 2015-09-17 at 8.34.59 PM

    Made – http://www.made.com/

    Negative space and padding is used in this e-commerce site to help the viewer focus on the products being sold.

    Rule #3 Less is more

    Screen Shot 2015-09-17 at 8.38.22 PM

    Truth Labs – http://truthlabs.com/

    This design agency puts their purpose as the focal point of the homepage, while making secondary information available when you click through.

    Rule #4 Contrast is key

    Screen Shot 2015-09-17 at 8.35.32 PM

    Lowdi – http://lowdi.com/

    Contrast of color (warm yellow vs. cool blue and black)

    Screen Shot 2015-09-17 at 8.36.41 PM

    Bloomberg Business – http://www.bloomberg.com/

    Contrast of direction/position (center & horizontal element vs. off-center & vertical element)

    Screen Shot 2015-09-17 at 8.37.46 PM

    The UK Energy Consumption Guide – http://www.evoenergy.co.uk/uk-energy-guide/

    Contrast of size (large vs. small data)

    Screen Shot 2015-09-17 at 8.37.24 PM

    Van Gogh Museum – http://www.vangoghmuseum.nl/en

    Contrast of texture (rounded sans-serif type vs. textured background)

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