August 12, 2019
— UnderConsideration (@ucllc) August 7, 2019
Genius, unofficial logo redesign for Crocs by designer Stephen Kelleher:
This rebrand concept was inspired by the iconic Croc silhouette as a basis for their crocodile mascot. By streamlining and unifying both into one simple mark the new logo allows for more versatility at scale whilst continuing to embody the friendly spirit of the brand for a new generation.
View the full identity buildout here.