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    Faux Crocs Redesign

    August 12, 2019

    Genius, unofficial logo redesign for Crocs by designer Stephen Kelleher:

    This rebrand concept was inspired by the iconic Croc silhouette as a basis for their crocodile mascot. By streamlining and unifying both into one simple mark the new logo allows for more versatility at scale whilst continuing to embody the friendly spirit of the brand for a new generation.

    View the full identity buildout here.

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    The Necessity of Tomorrow(s)

    May 3, 2019

    Love this visual identity for a lecture series at the Baltimore Museum of Art, done by Post Typography. The concept behind the campaign is that only by envisioning alternative futures can we create a better tomorrow. This concept is carried throughout the branding through the use of striking design elements and bold typography. My favorite parts of this branding are the series of ‘interrupted’ objects where hopeful expressions disrupt everyday advertising and signage, helping “carry the conversation’s themes beyond the walls of the lecture hall and into the city landscape.” See for yourself at the link above.



    Heyday Packaging by Collins

    December 9, 2018



    From BP&O: “Heyday is a range of 150 moderately-priced high-quality own-brand consumer tech products from American retailer Target and their first foray into the electronics and tech accessories sector. The range includes battery packs and chargers, cables, covers and wireless speakers amongst many other products. These share a form language that balances an everyday simplicity, robustness and utility with novelty and cheerfulness by way of shape, colour and materiality.”

    I especially love the clever copy and system of iconography on this branding project. View more images here!

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    Sydney Dogs & Cats Home Branding by For the People

    November 12, 2018

    This brand identity for Sydney Dogs & Cats Home is super clever!



    2018 Logo Trends

    June 4, 2018

    Interesting report on emerging trends in logo design for this year: “The key takeaway from this is not to imitate, but to find a way to push these ideas forward and make them your own.”



    Chobani Rebranding

    December 1, 2017

    Beautiful new identity for yogurt brand Chobani on Brand New. The brand illustrations and typography work well both together and independently of each other.



    Redesigning Adobe’s File Type Icon System Language

    October 21, 2017

    Really insightful post on an important design overhaul from the Adobe Design Brand team. Adobe has a massive amount of file types, and I think this solution works well.

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